Christine Wang

As Head Product Designer, Christine drove UX strategy and end-to-end execution for Kixie's entire product ecosystem, leading significant enhancements that boosted user engagement and operational efficiency.

• Sole design lead for the entire product ecosystem—desktop, mobile, and integrations—owning UX strategy, end-to-end execution, and cross-functional alignment.
• Led the redesign of Kixie’s mobile app (iOS & Android) with a 90% task completion in texting, calling, and CRM outcome input during pre-launch testing, proving clear ROI and retention potential pre-launch.
• Spearheaded UX strategies for multiple 0→1 initiatives including conversation intelligence and speed-to-lead AI Orchestration.
• Created and maintained the first cross-platform design system; reduced net new component creation time by 45% and improved visual consistency across mobile and web.

As a User Experience Designer, Christine conceptualized and prototyped web and mobile interfaces for six USC Departments, significantly improving information discovery and system usability.

• Led the strategic redesign of the USC Bookstore e-commerce website, focusing on taxonomy pods, discovery features, and mobile responsiveness, which improved information discovery by 72.3% and boosted the System Usability Score by 24%.
• Conducted extensive user research, including surveys and usability testing, to identify critical pain points and gather insights, resulting in the development of a highly intuitive user interface.
• Championed and prioritized mobile-first interfaces with a strong emphasis on accessibility across all devices, contributing to a 30% increase in mobile traffic across various departments.
• Collaborated effectively with development and marketing teams to implement design solutions that precisely aligned with departmental objectives and user needs.

• Led the migration from Squarespace to Shopify, conducting a comprehensive UX audit and implementing a new design that improved user experience and back-end efficiency.
• Performed a thorough UX audit and applied design improvements to the website, utilizing expertise in information architecture and typography.
• Worked closely with the corporate strategy director to achieve a 228% boost in button conversion rates and a 10% reduction in bounce rate.